Terminology
for A2 Media
Narrative:
The story behind the video, can be either open ended (the plot doesn’t
conclude and can be added to at any time) or closed ended (the plot concludes,
not allowing for any further additions).
Illustration:
The video has direct links to the lyrics of the song and the narrative will
follow a plot that is determined by the meaning of the song.
Amplification:
Uses a key idea/image from the lyrics and develops it into a concept within the
video. A link remains between the lyrics and the video.
Disjuncture:
The video bears no resemblance to the lyric or its meaning; abstract, often
seen as unconventional/ ‘arty’ videos;
creates a new range of meanings for the song.
Synaesthesia:
A condition in which one type of stimulation evokes the sensation of another
for example; when the hearing of a sound produces the visualisation of a
colour.
Equilibrium: A
state in which opposing forces are balanced, all is as it should be.
Disequilibrium:
A
loss or lack of equilibrium or stability, everything is in disarray.
Linear:
Following the correct order of time, everything is in the order that it
actually happened.
Non-Linear:
Events are jumbled, some shots may not be in the same order as in real life,
often there are cutaways to past or future events.
Circular
Narrative:
A narrative that goes full circle, for example a person wakes up in the morning
sad, goes about their daily life and at the end of the video they are going to
bed, still sad.
Singular-Stranded:
There is only one storyline throughout the whole video.
Multi-Stranded:
The narrative has multiple active and non-active storylines all at once.
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