Nightwish "Endless Forms Most Beautiful" Digipack Analysis

The current Nightwish digipack includes their "Élan" music video, their website, CDs, T-Shirts and promotional images. Just as every Nightwish album release prior to "Endless Forms Most Beautiful" all of their merchandise has been themed in a similar way, this gives better continuity and integration between products. Nightwish is a symphonic metal band which is typically stylised as very dark and mysterious, similar to indie and alternative. This promotion is no exception, but rather than going with their dark blue theme of past promotions this uses more earthy colours like browns and creams. The album art is very abstract and stylised, which continues the Nightwish tradition and allows the audience to easily identify their work. The band's logo hasn't changed since its inception in the album "Angels Fall First" which was released in 1996. The logo is simply "Nightwish" written in serif typography. By keeping their logo consistent but slowly altering their style over the years has kept the  band familiar but fresh at the same time. The band always looks very proud and powerful in all of their poses, which gives a sense of power and stability. The lead singer Floor Jansen is the front woman of the band and represents it most of the time- this is prevalent in the music video which focuses most of the performance shots on her. Floor and the rest of the band dress very unusually and have their own unique style that fits with the alternative genre of music they create. As you open Nightwish's official website you are greeted by a large image of the band, this gives a face to the music and allows the audience to see who creates the content. It also shows the current band lineup, which has altered slightly over the years. The website shows important information on tours and band merchandise which is available for purchase, this links in to synergy with other companies who produce the merchandise and then sell them on external websites which are linked to Nightwish's website. Overall the digipack follows Nightwish's iconic stylisation, but providing a fresh insight into the band's new material and band members. It's headed by the lead singer and follows a dark and earthy colour scheme which is typical to the alternative genre. I feel that this is a successful digipack and displays a good use of synergy.