Natalie Lungley

Biography

Natalie Lungley is an unsigned English singer/songwriter who co produces covers and original music with her brother Matt Lungley. Lungley grew up in South London and garnered her musical influences from bands such as Nirvana and Pixies, this subsequently influenced her current music which is very alternative. Lungley developed a passion for photography at a very young age and became fascinated with creators of mythical and fantasy worlds, leading to her taking photos of nature and seeing a deep beauty all around her. Lungley is a very introspective and private person and the idea of uploading a video of her singing to the internet had never occurred to her. This changed when her brother, who is a singer-songwriter and producer heard her singing in her bedroom, and he persuaded her to upload a cover song to YouTube. She did so, not expecting much of a response, but the video gathered a lot of support and soon she was uploading regularly, building up a fanbase. Since then, Matt and Natalie have started writing and producing music together and she has released her debut EP, with a self produced music video for each track. Lungley's fanbase responded very well to the music videos, praising them for their general aesthetic and nature inspired themes. The success of "The Whitewall Sessions" has spurred Lungley to create more music and she's touching an even wider audience.

Artist/Song Choice

The song we chose is "Gem" which is an alternative ballad with very subtle dark undertones. The musical style is very similar to that of Lana Del Rey, another artist that our group is interested in. We actually stumbled across one of Lungley's cover videos whilst watching Del Rey's "Born to Die". We like the jazzy, gloomy theme of the music and the retro 60s, nature inspired themes. We were heavily inspired by Del Rey's music video style, which looks like old film footage from old Hollywood and we felt that Lungley's songs would go perfectly with this image. We could imagine a scene on a sunset beach, wind blowing through the actresses' hair whilst she performed the song and we felt that that the video style would intertwine with the sound of the music very well.

Lana Del Rey's "Summertime Sadness"

Musical Genre and Artist Persona

Natalie Lungley is an indie artist, but she is unique within this diverse genre, with her songs sounding dark and dramatic as opposed to folky like much of the indie genre. Lungley's voice and lyrics echo in a haunting, but calm manner as opposed to the general upbeat and cheery sound of mainstream music. We interpret the lyrics to be about an abusive relationship, with the line "I can see too much hate in your eyes." It could represent a different element to a relationship though such as a breakup or an argument, with the line "And walk away 'cause you've done wrong." The vintage style of the video and the lonely setting emphasises the sombre nature of the song and hints to her introspective nature. Lungley's EP cover has a very simple design, but it pays homage to her interest in nature, with a typography that's woven with vines and leaves. Lungley has a very niche audience with an approximate age range of mid teens to early thirties. I believe that the music would appeal to both genders, as it's very unique in it's styling and lyrical content as opposed to boybands or rap. A lot  of the lyrics are relatable and can be interpreted in many different ways, meaning that the music could invoke different emotions on everyone.

Glogster talking about target audience